Insper: The Launch Path

Insper: The Launch Path

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Insper: July 2025

Getting from a startup idea to a launch-ready venture.

Reading Recs
Resources

Download Canvas as a PDF or here is a Google Sheets version.

Step 1: Listen to the Waves.
Step 2: Build something people want.
Step 3: Draw the landscape.
Step 4: Design an engine of growth.
Step 5: Engineer an economic model.
Step 6: Develop a capital strategy.
Step 7: Frame a funnel.
Step 8: Become a master storyteller.

Insper: The Launch Path